The Power Of Media Media Essay

The Power Of Media Media Essay In general, media refers to the tools of mass communication. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising. Images are visual representations, pictures, graphics, and include video, movies. Images are very useful in media to help get across messages effectively. Media images are ubiquitous in modern society. We know this because when we go almost anywhere, for example, drive on the roads, we can see billboards promoting famous brands and the latest products. When we are attracted to advertisements, we may begin to imagine or visualize using it. The media can give us information to tell us what a product, service or message is. In fact, media influence has become so powerful today that they can easily influence people positively and/or negatively. We also live in a society that depends on the media as a source of entertainment and information. Indeed, the media images affect both individuals and society which includes women, men, teenagers and younger children. Today, our life will remain incomplete without media. For example, it provides an easy means of communication where people are able to contact friends and family from another side of the world. At the same time, media like television, radio and the Internet enhance our knowledge by providing access to information from all over the world. We can also receive different types of news or daily events through media, almost instantly, for example, through the Internet. For example, when the video of people protesting on the streets of Cairo in Egypt to change the government in Egypt was broadcast over the Worldwide Web, these images actually influenced more people from other countries to join the street protests in support of the Egyptian protesters. Something similar happened in 2010 in Thailand where the Red Shirts protested in the streets to oppose and change the Thai government. The Thai government then had supporters who wore the Yellow Shirts, and also marched in the streets. These k inds of images when seen on TV, newspapers or the Internet by individuals and society in general, can influence viewers to either support or not support those who are in power. At the same time, media like television enhances our knowledge by providing access to information all over the world. We can also receive different news or daily events through the television. It can also be such a powerful educational tool for the younger generation helping to put them on the right path. For example, Sesame Street is one of the TV programs that has a positive influence among many of the younger generation. They taught kids to communicate effectively, to spell correctly, choose healthy food and have fun with learning. First and foremost, they taught us to communicate with the deaf. It brings out the talents of the people. Television provides a good influence in education by helping to teach right values. Newspapers have a positive influence on society. Newspapers not only give information or the latest news. They also help in the positive linkage between government and the people. As a people in Malaysia, we need to have a greater concern for the economic and political issues of our country, which we can get from newspapers. Newspapers even help to increase knowledge that we cannot get from books. For example, a girl from Malacca killed herself after falling from a building. This news was reported by the Star newspaper. Through the news, we know that she died because she injured her head. If we want to know more about what is happening in the world around us, newspapers are a resource to get the daily information. On the other hand, mass media can at times have a negative influence. Advertisements can be created to convince people to buy or give support for certain products. In addition to advertisements, some messages may have hidden motives. For instance, advertisements may show images of young people enjoying fried chicken, burgers, snacks, and sweet drinks. These advertisements of images can have a powerful influence on the young. The hidden messages behind these advertisements are to persuade the younger generation to buy and to enjoy these types of foods. However, these images do not show or tell viewers that these foods may not be good for their health. Images in the media can have a powerful influence on our behavior. Movies, another form of mass media, today may show violence in one form or another. For instance, younger people may show disrespect or even bully older people. Images of violence somehow influence individuals and especially the younger generation to think that violence is accepted by society when it is not. Movies can also be used to show sexual images. Such images have a powerful influence on the mind and soul of young people. People who watch these images may be influenced to react in a socially unacceptable or even criminal manner. The movie The Tourist, is a romantic movie that shows the relationship between actors Angelina Jolie and Johnny Depp. He acts as a brilliant thief who steals a large sum of money. He is so smart that nobody can identify who he is. At the end of the story, he is not caught and goes free. This show somehow teaches the younger generation that it is right to steal and be smart they think is right. Magazines display visual images that can deeply influence female readers. Young girls and adult women spend time reading magazines partly or mainly because of fashion trends. Most of the models in the magazines are tall, slim and have nice hair. Based on the research from Internet, 70% of women feet insecure after they read the magazines such as Vivi, Mina, Allure, Instyle and Teen Vogue. In this example, women wanted to slim down to look like the model. They will go on diet until they see some result. They will also try to do some medical things that will cause some side effects to their bodies. These types of media images may have a huge impact on society, and may even influence public opinion on how females, especially young girls and women should look. In conclusion, the use of media images can be both positive and negative to the individual or society. In a positive way, media makes our lifestyle easier, for example, we can get to know what is going on out there, locally or globally, within a short space of time. Even though there are so many benefits from media images, we have to be careful not to let them influence us unknowingly. We need to be wise when using the media.

The Cold War Essays -- World History Communism

Following World War Two, two distant political governments emerged to dictate the direction the world would take. These two governments consisted of Communism and Democracy which stared untrustingly at each other and staunched economic growth with their excessive military budgets. In the end though, Democracy would prove to be the preferred government archetype for the general population of the world. During World War Two, the United States and the Soviet Union along with their allies were united to defeat Nazi Germany. After the war however the two nations began to distrust each other after negotiations on how Europe should be governed. These negotiations called the Yalta Conference in 1945 consisted of the big three, Roosevelt, Churchill and Stalin. It established that Germany and Austria were to be divided into four parts of occupation as well as the capitals of Berlin and Vienna. Later that year the Potsdam Conference was attended by Truman, Atlee, and Stalin, which fell through over the East-West hostility which made it difficult for the council to reach a unanimous decision. As Russia sought to dominate the whole of Eastern Europe as a defense against invasion, the United States wanted Democracy for the European people. It was during this time that the cold war began and the iron curtain came down across Eastern Europe. The Cold War in the United States came from the fear that Communists intended to take over all of Europe. Seeing that Communist governments were established in Poland, Bulgaria, and Hungary by the Soviet army, along with local communists setting up their own governments in Albania, Yugoslavia, and the United States began her policy called the Truman Doctrine. This Doctrine was est... ...rappled with questions about her new place in the world. The collapse of the Soviet Union ended the division of Europe into two opposing camps and united Europe with the sole purpose and shared commitment to capitalism and democracy. In the end of this entire struggle communism fell and democracy was governed the majority of the world for the first time. Works Cited McKay, et al. A History of World Societies volume C. Boston: Bedford/St. Martin’s 2009 "ECONOMIC RECOVERY AND ECONOMIC CO-OPERATION 1945-1960." TheCorner. @HW Poon, 1979. Adapted by TK Chung. Web. 08 Jan. 2011. . Betts, Raymond F. "Europe in Retropsect: The Decade of European Recovery - The Cold War & Bipolarization." Britannia: British History and Travel. Web. 08 Jan. 2011. .

Max weeber

Max Weber is the father of father of the bureaucratic management theory. ‘This theory has two essential element . The prime one is configuring a institution in hierarchy and second one is the organization and the its people are administered by specific legal decision making rules. He believed that once bureaucracy has established in organization it is extremely defiant to any attempt to remove Its power. Weber Identified three basic types of legitimate authority, Traditional authority- where people accept the authority due to tradition and custom.Charismatic authority- In this the acceptances take place from the loyalty to and the confidence In the personal qualities of the rules. Rational-legal authority- Here the concurrence comes from the office position and the person who Is bounded by the rules. In current environment we can see the third legitimate authority. Weber theory still exists In many organizations we can see In current business environment very organization Is di vided In hierarchy.In an organization structure follows the Dillon system for Instance at top level, managing director give have and the other apartment are divided according to their rights and obligations. In the given diagram we can see the division of work into departments in organization. Second principle of bureaucracy says that the decision making power is conserve to the Top level management and the lower lever are only to follow the direction prescribed to them. We can apply Weeper's principle of bureaucracy here as follow Division of labor -This principle can be seen here the every department have their specific work and delegation authority.Structure based on hierarchy a pyramid of control is there managing director supervise its subordinate at lower level and the lower level managers supervise floor workers like in the military where higher-level officials supervise lower-level officials inside the organization authority. Employment which presupposes expert training-ever y employee should show their ability to adapt and work in training process and almost every company provides training to their employees to check their ability.Employees are full-time career worker- this principle refers to the increased control of the organization on employees. Operation of the organization is based upon rigid and impersonal rules of behavior-this is some time perceived as the bureaucracy is against human. In some organization employees are suppose to work as machine without thinking. Some of the organization use modified version of it, in this scenario employees get some to provide suggestion which scan be considered by the top level management In decision making process.

The Movie Juno Is Not Only Cute And Quirky - 1698 Words

The movie Juno is not only cute and quirky, but is also a depiction of psychological issues adolescence face in development. The film presents a variety of themes including, but not limited to, love, responsibility, and teen pregnancy. These themes relate to various areas in psychological development of adolescence, but perhaps the most prevalent theme that Juno displays is adolescent pregnancy and the difficult choices that must be made. The film opens with the protagonist Juno Macguff discovering that she is pregnant after an off beat one night stand with her friend Paulie Bleeker (Malkovich, Halfon, Novick, Smith, Reitman, 2007). After the discovery Juno initially decides to terminate the pregnancy, but when she arrives at the abortion clinic she runs into a protester who tells her the baby has finger nails (Malkovich et al., 2007). Although this is bothersome to Juno she continues into the clinic but once inside she feels alienated by the bureaucracy of the clinic, and ult imately decides not to go through with the abortion(Malkovich et al., 2007). After leaving the clinic Juno talks to her friend Leah who helps Juno decide to give her baby up for adoption (Malkovich et al., 2007). Juno immediately begins searching ads and finds a suitable home for her baby. She then proceeds to tell her parents Mac and Bren that she is pregnant and wants to give the baby up for adoption (Malkovich et al., 2007). Her parents offer their support and accompany Juno to meet